Using AR to gamify shopping

Using AR to gamify shopping

Using AR
to gamify shopping

Levi’s

Make were appointed to bring to create an experience at the heart of F8 that unified all of the Facebook products in the portfolio.

A showcase for the highest profile denim brands, Amazon Fashion’s Destination Denim was the ideal event platform for finding novel and innovative ways to use cutting edge Amazon technology to tell fashion focused stories.

As a key brand partner, Levi’s were excited to push the boundaries of what's possible to create a digital experience that told the story of their unique heritage.

A showcase for the highest profile denim brands, Amazon Fashion’s Destination Denim was the ideal event platform for finding novel and innovative ways to use cutting edge Amazon technology to tell fashion focused stories.

As a key brand partner, Levi’s were excited to push the boundaries of what's possible to create a digital experience that told the story of their unique heritage.

Make concepted, designed and built the Levi’s 501® Lookbook – an augmented reality treasure hunt that brought to life the versatility at the heart of the 501®.

Three posters hidden throughout the event space contained three different ways to wear the iconic Levi’s 501®. Scanning each poster through a bespoke AR web-app, players could explore each unique look without the need for any custom app downloads.

Mobile web-AR

Once all three looks were collected, players received an Amazon locker code. Entering the code into the lockers located gave visitors the chance to win Amazon swag.

Prize collection

Once all three looks had been collected, players received an Amazon Locker code. Entering the code into the lockers located within the event gave visitors the chance to win an Amazon gift voucher as well as other goodies.

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