Turning Alexa into your virtual stylist
For Amazon's first physical fashion festival, Destination Denim Berlin, the worlds of online retail and innovation collided in spectacular form. To showcase Amazon's incredible technology credentials we created 'Discover your Perfect Pair'. An interactive fitting room harnessing the power of Amazon Alexa, it transformed her into a virtual stylist and personal shopping assistant.
Over the course of a 2-minute styling experience, Alexa helped attendees explore and filter Amazon's extensive denim collection. A series of questions got users to the heart of their unique denim preferences–from cut to colour, wash and waist-rise.
Built using Amazon Lex, branching narrative trees captured the flow of a personal shopper's styling process while feeling conversational and open-ended for the user. Once the final results were revealed, Amazon SmileCodes allowed attendees to scan their perfect pairs via the Amazon app to buy online.