As lead sponsor of the Southampton Boatshow, Bentley took the opportunity to showcase their future vision, ‘Beyond 100’– a future where the highest levels of luxury mobility are achieved through sustainable practices.
Partnering with SomeBrightSpark, Make created an immersive AR experience to help present this iconic brands vision as they transition their entire vehicle programme and product line-up to a carbon neutral future.
Beyond 100 sees Bentley build on the carbon-neutral status of their factory in Crewe, to become climate neutral, end-to-end, from 2030 – with a view to ultimately transitioning to become climate positive.
Using the latest in webAR technology we built an interactive showcase of this vision – a rich story of sustainable luxury brought to life in augmented reality.
A tale in four chapters
By inputting a unique session code, visitors could sync their personal devices together with the on-screen video player.
Titled ‘See Beyond the Possible’, as the narrative played, visitors would use their devices as an augmented lens–with 3D vignettes enhancing the environment surrounding them, underscoring the key sustainability messages.
Bringing the experience home
As well as experiencing on stand, See Beyond the Possible was made available for at-home viewing, helping spread Bentley’s message far beyond the borders of the stand itself, and bringing Beyond 100 to a wider audience.
Activated via Spark AR on Facebook and Instagram, the brutalist grid of windows transforms into a virtual drum machine, where viewers can programme, record and share their own drum loops.