The venue
The need
The need
Becoming Beyond100
Beyond 100 sees Bentley build on the carbon-neutral status of their factory in Crewe, to become climate neutral, end-to-end, from 2030 – with a view to ultimately transitioning to become climate positive.
Using the latest in webAR technology we built an interactive showcase of this vision – a rich story of sustainable luxury brought to life in augmented reality.
The venue
A tale in four chapters
By inputting a unique session code, visitors could sync their personal devices together with the on-screen video player.
Titled ‘See Beyond the Possible’, as the narrative played, visitors would use their devices as an augmented lens–with 3D vignettes enhancing the environment surrounding them, underscoring the key sustainability messages.
