Canon

Designing the future of virtual events

About the project
About the project

In the throws of the pandemic, Canon turned their attention to reaching their customers virtually.

In partnership with 2LK, Make Associates developed a virtual events platform to meet this need–deployed across over 40 markets and built with reuse at the heart.

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Canon virtual events platform
The audience
The sessions
The platform
The outcome
The platform

Making meaningful contact

Initially released for Canon's Pro-Print event, the Make It platform facilitated meaningful experiences for canon's print partners, customers and staff through a festival activity–comprising of live broadcasts, product demonstrations, breakout sessions and on-demand content.

Accessible in multiple languages to meet European audience needs, the platform tailored experiences to each user by seamlessly understanding their priorities and surfacing the sessions and content which matched their interests.

The audience

Making it relevant

Addressing a breadth of different businesses of different sizes, specialisms and capabilities, there was no one-size-fits-all experience programme.

Profiles were captured on each user through the registration and onboarding steps of the experience, which allowed the platform to curate relevant session and content to each user–increasing uptake, engagement and value.

The sessions

Real-time experiences

Once booked into sessions, users engaged in a real-time dialogue with presenters across users. They were able to ask specific questions during live product demonstrations and participate in round-table discussion by joining breakout sessions, facilitated through the platform.

The outcome

Strengthening connections

The more users engaged with the platform, the more it learnt about their interests, making it more powerful at targeting future content and experiences to the user-base.

Canon virtual events platform various screens
Canon printer demonstration