The Digital Catwalk
A 12 metre LED wall animated with a never ending flow of virtual runway models, choreographed to an energetic, fashion focused mix. Working with Amazon stylists, we created a collection of unique catwalk looks crafted from a variety of fashion labels, all shoppable on Amazon Fashion.
Release your inner model
By stepping into one of three interactive zones, users instantly called a character forward from the line. Using the latest skeletal tracking camera technology and real-time fabric simulation, attendees took control of the virtual runway models through the movement of their bodies.
The models mirrored their movements in real-time allowing them to let loose and play with their digital reflection–exploring the detail of each item of clothing in the process.
