Facebook

Unifying Facebook Inc. at F8

About the project
About the project

Facebook’s annual developer conference, F8, is a multi-day event for developers and entrepreneurs to learn about the latest innovations from Oculus, Messenger, Instagram, WhatsApp and, of course, Facebook itself.

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Facebook F8 central installation
The need
The heartbeat
Expressing character
The need

Capturing the essence of F8

We were commissioned to concept, design and build a stand-out digital experience that brought the festival to life. Our response–a 360º immersive installation at the heart of the space, designed to respond to attendees movement and engage them with the essence of each app.

The heartbeat

Connecting the space

Anchoring the space at the centre of the F8 Festival Hall stood 5 double-sided 6x2 meter LED totems–unifying the hall and creating explicit connections with the neighbouring product pavilions.

Expressing character

5 unique experiences

Each brand was captured through its own interactive mode. Cameras at the base of each totem reacted to attendees movement, creating unique visual effects that responded to the people inside in the installation.

From travelling through new worlds with Oculus to painting with light for Instagram, each mode captured the essence of each brand, and the festival itself.

Interaction with Facebook installation at F8
Whatsapp interaction mode at F8
WhatsApp
Messenger interaction mode at F8
Messenger
Oculus interaction mode at F8
Oculus
Instagram interaction mode at F8
Instagram
Facebook interaction mode at F8
Facebook