Ford

Launching the new all electric E-Transit

About the project
About the project

In November 2020, Ford unveiled the all electric version of its iconic transit.

Continuing our partnership with creative agency Imagination, we were approached to concept and direct a Mixed Reality (XR) live streamed reveal of Britain’s most popular workhorse.

The undertaking
The platform
The undertaking

On the Horizon

Broadcast on Imagination’s new virtual event platform Ford Horizon, and built on Unreal Engine, the immersive XR show combined real-time 3D animation with live presentations that told a compelling story of technological innovation.

About the project

Built from the inside out

For the main reveal of the Ford E-Transit we pushed Unreal Engine’s powerful render engine, animating a dynamic reveal sequence as the new E-Transit formed from the battery outwards.

From onboard power pack to a suite of driver assist features, the show illustrated how the E-Transit will allow businesses across the world to transition to a more environmentally friendly, and cost-effective, fleet.