Beyond 100 sees Bentley build on the carbon-neutral status of their factory in Crewe, to become climate neutral, end-to-end, from 2030 – with a view to ultimately transitioning to become climate positive.
Using the latest in webAR technology we built an interactive showcase of this vision – a rich story of sustainable luxury brought to life in augmented reality.
By inputting a unique session code, visitors could sync their personal devices together with the on-screen video player.
Titled 'See Beyond the Possible', as the film played, visitors would use their devices as an augmented lens, with 3D vignettes enhancing the environment surrounding them and underscoring the key sustainability messages.
As well as experiencing on stand, websockets made See Beyond the Possible available for at-home viewing via users personal devices, helping spread Bentley's message far beyond the borders of the stand itself, and bringing Beyond 100 to a wider audience.
Built using a combination of Unity and 8th Wall, a huge research effort involved tracking augmented reality effects to video, as opposed to static image targets.
Make Associates
— Concept, Creative & Software development
SomeBrightSpark
— Lead agency & scenic production
